App Recommendation: Bobby

I’m always trying out new apps that sometimes turn out to be useless, or more trouble than they're worth, but every once in awhile, an app comes along that really turns out to be worth keeping on my iPhone. So, every month, I’m going to recommend an app that I think is rad. I’ll try to cater to as many needs a possible, so I don’t think they’ll be very niche, but sometimes one might come along that I think is worth covering.

So, my first app recommendation is: Bobby.

Bobby is an iPhone app that gives you insight into your recurring costs. It allows you to manage your subscriptions and notifies you when a bill is due. Now, I know there are other resources, like 22seven, that let you do this in a very detailed, granular way, but what I love about Bobby is the app’s simplicity and focus.

You add individual subscriptions/costs that you can either choose from a “Popular” tab, which features popular services like Apple Music, Netflix and iCloud, or an “All” tab, which features all of their pre-populated services; or you can create your own custom subscription for things like your rent, insurance, etc. You can customise your subscriptions with a collection of icons that are available on the app and each subscription can be colour coded.

You can choose subscriptions from their list or add custom items like rent.

You can choose subscriptions from their list or add custom items like rent.

Once you’ve added all of your recurring costs, you’ll see your total recurring costs tallied at the bottom of the screen. This can be a bit frightening, but it’s incredibly useful for budgeting and understanding how much you’re spending on small things that add up.

You can set up four subscriptions for free, but if you want to add all of your monthly costs, you have to pay R3.99 - which is basically nothing and totally worth it.

So that’s Bobby. If you want to download the app, you can do so here.

If you have any cool apps that you’ve come across, please feel free to send them to me here.


Cape Town based creative and strategist in the advertising industry. I love food, cycling, running, adventure, and my family. Things I write about: food, travel, technology and some personal stuff.